Mysore Saree Udyog launches flagship store in Hyd

Hyderabad: Bengaluru-based ethnic wear brand, Mysore Saree Udyog opened its flagship outlet in Hyderabad at Jubilee Hills. Spread over 15,000 sft and four floors, the store is house to silk sarees, lehengas, fabrics, ready-to-wear, unstitched suits, salwar kameez, and dupattas. On the expansion, Kamlesh Talera, Founder, Mysore Saree Udyog, said: “Since the inception in 1982, Mysore Saree Udyog has embarked on a journey to preserve the heritage of Indian textiles by supporting the craftsmanship of over 3,000 artisans across the country. As we expand beyond Karnataka, our brand is poised to strengthen offline retail footprint.

Talera further added that at the Hyderabad store, price match guarantee and diverse customer service options via WhatsApp commerce and video call shopping is available. Additionally, every fabric available at the store can be authenticated through on-site real-zari testing and Silk Mark certification.”